Manager Retail Marketing at New Jersey Resources Corp in Farmingdale, NJ
NJR Home Services is seeking a Retail Marketing Manager responsible for defining and executing marketing strategies to generate demand within NJR Retail's market segments and develop innovative marketing programs that drive demand and produce results. Develop budget, messaging and positioning for all the company's Home Services and retail programs. Provide market intelligence on buyers, buying criteria and competition. Major
Responsibilities:
o Develop product, service and contract messaging to differentiate our offerings in the market o Manage multiple campaigns simultaneously with a high degree of efficiency o Analyze marketing campaign data to interpret and assess campaign performance o Maintain industry knowledge and expertise through relevant research and participation at industry events and customer meetings o Develop sales tools that effectively communicate our value proposition o Collaborate with a cross-functional team to manage launch of new products and services o Research and test new advertising, media and marketing platforms o Manage external vendors including those used for advertising, paid search, website and social media o Collaborate with corporate communications and legal departments to ensure alignment with company standards o Develop and manage marketing programs within budget to maximize return on investment and program performance o Evaluate marketing programs on a regular basis to ensure effective use of budget and maximum customer reach o Provide in-depth market, industry and competitive analysis and positioning o Create monthly operating and escalated complaint reports Position Specifications:
o Bachelor's degree in marketing, advertising, communication studies, business administration or a related discipline; Master's degree preferred o 5
years of product and retail services marketing experience, HVAC industry-specific knowledge preferred o Ability to manage multiple products and campaigns concurrently o Excellent people and management skills; ability to interact effectively with team members across the organization, external vendors and third party contacts o Experience with SAP or other CRM software platform o Experience developing and managing budgets o Prior digital marketing experience preferred o Demonstrated success in product launches and end-to-end execution of marketing strategies o Excellent written and oral communication skills; ability to present effectively to large audiences o Trade show and other consumer outreach activity attendance is required o Proficient in Microsoft PowerPoint, Word and Excel
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Responsibilities:
o Develop product, service and contract messaging to differentiate our offerings in the market o Manage multiple campaigns simultaneously with a high degree of efficiency o Analyze marketing campaign data to interpret and assess campaign performance o Maintain industry knowledge and expertise through relevant research and participation at industry events and customer meetings o Develop sales tools that effectively communicate our value proposition o Collaborate with a cross-functional team to manage launch of new products and services o Research and test new advertising, media and marketing platforms o Manage external vendors including those used for advertising, paid search, website and social media o Collaborate with corporate communications and legal departments to ensure alignment with company standards o Develop and manage marketing programs within budget to maximize return on investment and program performance o Evaluate marketing programs on a regular basis to ensure effective use of budget and maximum customer reach o Provide in-depth market, industry and competitive analysis and positioning o Create monthly operating and escalated complaint reports Position Specifications:
o Bachelor's degree in marketing, advertising, communication studies, business administration or a related discipline; Master's degree preferred o 5
years of product and retail services marketing experience, HVAC industry-specific knowledge preferred o Ability to manage multiple products and campaigns concurrently o Excellent people and management skills; ability to interact effectively with team members across the organization, external vendors and third party contacts o Experience with SAP or other CRM software platform o Experience developing and managing budgets o Prior digital marketing experience preferred o Demonstrated success in product launches and end-to-end execution of marketing strategies o Excellent written and oral communication skills; ability to present effectively to large audiences o Trade show and other consumer outreach activity attendance is required o Proficient in Microsoft PowerPoint, Word and Excel
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
